"Dark Horse" by Katy Perry: DISAPPOINTING

Hello again beautiful people!

Today is tuesday and I'm here again to write about what I love the most: Music Videos, and this time I have something to say about the newest Katy Perry's music video: Dark Horse. For those of you who haven't seen it, here is it:

First, I have to say I'm a big fan of this woman because of her songs and how she normally treats the context in her videos BUT right now all I can say is I'm disappointed.

She normally treats her songs as poems and tries to get the best of everyone and every idea to make a perfect video but in this case she didn't exactly pick the perfect team nor idea. When we are talking about a dark horse we are using a metaphor so she doesn't exactly shows that in the video, but when we listen to the word magic we can see that she is being very literal. Maybe that is the reason why she picked the egyptian theme mixed with candy and her usual color wigs, after all we've always known Katy Perry as an eccentric person but with those rays of beauty in everything she shows.

In this case she keeps showing the eccentric part but I don't really know if the special effects in the video are the kinda of beauty we were looking for as fans. Those thunders or whatever they are seem so fake and plastic. It doesn't look real. And I know you might call me "idiot" because WE ALL KNOW the whole video is fiction but I can't avoid a comparison between "Dark Horse"'s special effects and "E.T." 's.

E.T. is basically a mixture of lights, wind, great clothes and a really incredible makeup design that make Katy look from another world:

Dark Horse is just a glimpse of what you can make with a basic degree in After Effects:

And even though her intention was reflecting the extravagant part of the egyptian culture there is no moment in which she makes you believe her fantasy. You might think this is stupid to say but for people like me who study filmography and audiovisual structures, it is always important for the public to believe whatever is in the screen, real or not that's how you make people like your creation and most importantly REMEMBER it. I can bet you will easily forget what this video was about.

Now, talking about photography... It is horrible. Like my title says I'm not an expert but I'm actually working on it because photography is one of passions and I've taken classes and I'm actually working in this area so I can assure you this video is not good at all in this aspect.

For example, one of our main rules is that you must never ever ever ever cut the body in little parts and make the person look like he or she doesn't have an arm, a leg, a finger or whatever and well this photographer always is cutting something from someone:

Katy Perry's finger:

A dancer's toes:

This photographer also has something with everything being in the middle. As a photographer I know that the middle is not the main point of view for people. You should divide your screen in nine little pieces like a puzzle and with that you'll know that the point in which you can caught the other's attention is where the lines collide.

And even when the photographer tries, he just can't make it right. When the thing you want for people to look at is a person, the lines should cross right in the eye but well...

Liked I said in the first place: I'm disappointed. Katy's videos are normally super good but this time the song wasn't even in context, audio-visually talking.

Anyway, I hope you can comment here and tell me YOUR opinion over this video and let me know if you want me to talk about an specific video or anything. Bye!